For the Consumer
The term “REALTOR®” is a registered trademark that identifies a real estate professional and member of the NATIONAL ASSOCIATION OF REALTORS®(NAR). Representing over 1.2 million members, NAR is the largest trade association in the world, and is established as “The Voice for Real Estate.”
The benefits of working with a REALTOR® include professionalism, knowledge, and trust. REALTORS® have more access to tools, resources, and information to help you sell your property and/or purchase a new property. You can trust them to work and negotiate in your best interests. A REALTOR® knows how to advertise the property you want to sell and has access to the property you want to purchase. REALTORS® are up-to-date on current market news and changes. REALTORS® have ties to their communities and the communities in which they sell, so they can find you to the tools to adjust to your new community.
More than just a different name separates a REALTOR® from an agent who simply holds a real estate license. A REALTOR® is a time-honored symbol of knowledge, trust, and experience. A REALTOR® exemplifies true professionalism and promises to treat all clients honestly. Every REALTOR® agrees to abide by NAR’s strict Code of Ethics, which is based on professionalism and consumer protection. All REALTORS® are expected to maintain a higher level of knowledge of the real estate process, to conduct their real estate business in accordance with the Code of Ethics, and will always be held accountable by their local association. Founded in 1908, NAR currently has more than 1,300 local associations and boards, and 54 state and territory associations.